船舶市場2010年第四季銷售困難

張貼日期2011年4月6日

隨著2010年結束, 新船銷售量仍持續下滑, 去年第四季只有鋁殼船和浮桶船銷售量有成長. 全年度來看, 各類型船殼的銷售額, 包括個人用小船, 是創下歷史最低的186,197艘.

去年第四季FRP船舶包括個人用小船的銷售量下跌18.2%到8,270艘. 前年第四季則為10,110艘. 銷售量數據是從全美50個州統計而得.

去年第四季, 14呎到30呎的FRP船舶銷售量下跌19.1%到5,906艘. Brunswick Marine Group 是這塊市場的領導者, 占8.6%. Carolina Skiff則占6.4%, Tracker Marine 為5.7%, Ranger Boats有4.7%, Yamaha有4.1%, 而Nautic Global Group 則是3.1%.

30呎以上的FRP船舶銷售量下跌了26.9%到727艘. Beneteau, Jeanneau, Grady-White, Boston Whaler, Azimut, Yellowfin Yachts, Sunseeker, Bavaria Yachts 和Princess Yachts 這幾家的銷售量與前年同季相比都是持平甚至有增長.

個人用小船的銷售量則下跌了18.4到1,610艘. 這個市場的領先者是Yamaha Wave Runner, 占整體市場的46.9%. Bombardier Sea-Doo占36.5%, Kawasaki Jet Ski 則有13%, Honda 為3.6%.

快艇和花式滑水快艇市場銷售量下跌22.2%到381艘. Moomba, Tige, M.B. Sports, Axis Wake Research 和Epic去年第四季都有成長.

開放式甲板船的市場下跌19.6%到316艘. Nautic Star, Bayliner, Lowe Boats是去年第四季唯三有成長的品牌.

鋁殼船的銷售量則上升2.4%到6,606艘. 這塊市場的領導者是Tracker, 占22%. 其次是Brunswick, 占14.5%, Alumacraft為10.5%, Yamaha是6.7%, Bennington Marine 則有3.2%.

浮筒船是去年第四季銷售量唯一有成長的其他類別, 上升0.3%到1,279艘. 前10個銷售量有上升的品牌是Tracker Marine, Bennington, Avalon/Tahoe, Bentley, Harris Flote-Bote, Misty Harbor, Sylvan, Gillgetter, Cypress Cay 及Starcraft.

Boats were a tough sell in 4Q

Posted on April 06, 2011

Sales of new boats continued to fall as 2010 ended, with only the aluminum and pontoon boat segments showing growth during the fourth quarter. For the year, sales of all hull types, including personal watercraft, were a record-low 186,197 units.

Total fiberglass boat sales, including PWC, fell 18.2 percent, to 8,270, for the quarter - the most recent quarter for which data are available. The total compared with 10,110 boats in the same quarter a year earlier. The sales information is based on registration data from all 50 states.

In the fourth quarter, sales of fiberglass boats in the popular 14- to 30-foot segment fell 19.1 percent on sales of 5,906 boats. Brunswick Marine Group was the market share leader in the segment, at 8.6 percent. Carolina Skiff had 6.4 percent, Tracker Marine had 5.7 percent, Ranger Boats had 4.7 percent, Yamaha had 4.1 percent and Nautic Global Group had 3.1 percent.

Sales of fiberglass boats in the 30-foot-and-up segment fell 26.9 percent on sales of 727 boats. Builders that gained sales or stayed even with the same quarter a year earlier were Beneteau, Jeanneau, Grady-White, Boston Whaler, Azimut, Yellowfin Yachts, Sunseeker, Bavaria Yachts and Princess Yachts.

Sales of personal watercraft fell 18.4 percent on sales of 1,610 units. The market leaders were Yamaha Wave Runner, at 46.9 percent, Bombardier Sea-Doo, at 36.5 percent, Kawasaki Jet Ski at 13 percent and Honda at 3.6 percent.

The ski/wake boat segment fell 22.2 percent on sales of 381 units. Moomba, Tige, M.B. Sports, Axis Wake Research and Epic had growth for the quarter.

The deckboat segment declined 19.6 percent on sales of 316 units. Nautic Star, Bayliner and Lowe Boats were the only brands that showed sales growth for the quarter.

Sales of aluminum boats rose 2.4 percent for the quarter on sales of 6,606 boats. The market share leaders were Tracker, with 22 percent, Brunswick, with 14.5 percent, Alumacraft, with 10.5 percent, Yamaha, with 6.7 percent, and Bennington Marine, with 3.2 percent.

The pontoon segment was the only other category that showed growth for the quarter, rising 0.3 percent on sales of 1,279 units. The top 10 brands that had sales increases were Tracker Marine, Bennington, Avalon/Tahoe, Bentley, Harris Flote-Bote, Misty Harbor, Sylvan, Gillgetter, Cypress Cay and Starcraft.

— Aarn D. Rosen

National Marine Sales Manager, Statistical Surveys Inc.

Source: http://www.tradeonlytoday.com/home/510828-boats-were-a-tough-sell-in-4q